The intent of this ad was to inform aspiring stylists in cosmetology school of the many opportunities SalonCentric offers for Salon Professionals. Demi, the SalonCentric mascot, received a trendy new look to appeal to a younger audience and the bright bold colors of SC were intended to grap the readers attention if they were simply flipping through the magazine.

This is the issue of First Chair magazine that this particular ad can be found inside. 

Even amongst a stack of magazines, this ad still pops!